Holiday Malta Co Ltd was acquired by SMS Group in 2011 and is today the Group’s tour operating subsidiary with an office based in London, UK. It is the largest and oldest established operator to the Maltese Islands for the UK source market. The Company provides peace of mind to its clients, by means of ATOL and ABTA protection and it is a preferred partner of Air Malta.

Holiday Malta Co. Ltd operates under three trading names, namely ‘Belleair Holidays’ and ‘Belleair Holidays Ireland’ for B2B and ‘Malta Direct’ for B2C. Through these selling channels Holiday Malta Co. Ltd provides an unrivalled product portfolio of all kinds of travel arrangements which its clients may request; from package holidays to tailor-made services comprising accommodation, transfers, pre-bookable activities, car-hire and above all flight options from more regional airports than any other Tour Operator in the UK, be it scheduled, charter or low-cost.

Holiday Malta Co. Ltd continues to offer added value to its client base by also providing activities such as Group Travel, Honeymoons and Weddings, but above all by ensuring that it always offers value for money by through a reliable and professional service.